Layered Technology’s new software platform Vantage provides full API integration of the UK’s biggest ISP’s allowing telecom resellers to provide customers with multi-provider quotes in under 60 seconds. The platform, which draws data from a range of data sources, allows users to create personalised dash boards to view information relevant to their own role.
Our brief was to create a distinctive brand identity and advertising campaign targeting ISP resellers. Before turning the iMac on, we created and agreed a clear brand management strategy with the client. This was distilled to communicate the core brand USP: Vantage “One Click. Total Visibility.” The distinctive, combined V&A symbol evolved from this positioning statement.
The brand identity was then developed into this launch campaign.
The campaign will be used on-line, in trade press and at telecom exhibitions throughout 2016 ensuring a consistent and memorable approach to building brand awareness among potential target customers.